Zhao Ming – the CEO of Honor attended an exclusive interview after the Magic 7 series launch event. During the interrogation, a reporter asked if the company sees any biggest competitor in the fierce flagship smartphone competition. “Is it Mate 70?”

Ming replied that Huawei Mate 70 feels like the strongest rival at present. The executive said he doesn’t doubt the respective phone’s potential to rule the market.

He added that Honor is still growing and it wouldn’t be right to talk about rivals this early. The company only aims to develop better devices and the rest of the decision is in consumers’ hands.

“Huawei Mate 70 is the strongest competitor of all brands, there is no doubt about that. …we’re still growing and it is too early to talk about competitors. We must do our best and let consumers recognize our products.” – Zhao Ming.

The Honor CEO implied that the Huawei Mate 70 could be the toughest competitor in the market. The flagship series will enter the real world by next month.

Huawei Mate 70 is the strongest competitor of all brands: Honor CEO (Image Credits: MyDrivers)

Zhao mentioned that Honor has been working hard for the past few years to prove itself. Yet, it still sees certain doubts on R&D capabilities and the ability to innovate. The question “Can we develop better after being separated from Huawei” persists.

The CEO meant that Honor had to take major steps and implement new changes in terms of innovation. The company has introduced many useful solutions for its devices. For instance, the Qinghai Lake battery, Eagle Eye camera, and more.

“We relied on products and hard work. In this process, I think it is more important for Honor to be the best version of itself.” – said Zhao Ming.

Mate 70 Series

Huawei will launch four models with the Mate 70 series: Standard, Pro, Pro+, and RS Ultimate Design. The lineup will bring major upgrades and could be the first to equip a new Kirin 5nm chip as well as HarmonyOS NEXT software system.

Other changes will be visible as enhanced photography experience, faster touch responses, improved video recording, as well as an upgraded fingerprint unlock solution.

Huawei Mate 70 might feature a side ultrasonic fingerprint scanner

(Source)

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The tech giant continues to tease its next smartphone lineup before the official unveiling. Today, Honor shared two new posters hyping the AI Eagle Eye camera for the Magic 7 series. One of these teasers‘ caption reads:

“AI light-controlling engine breaks the boundaries of optics. The #HonorMagic7# series Eagle Eye camera has been fully upgraded. No matter whether it is moving or still, near or far, every picture can be a blockbuster. You can master the SLR-level imaging experience. Stay tuned on October 30!”

Honor Magic 7 series to bring AI Eagle Eye camera for SLR-like shots (Image Credits: Honor/Weibo)

Before we proceed with the new capability, let’s understand what is eagle eye camera.

Eagle Eye camera is Honor’s lens solution for its flagship devices. From the name, the technology reacts as a real eagle’s eye and captures an object instantly, regardless of its motion state. It remains focused on the subject until the capturing is done.

This camera tech relies upon a millisecond-level capture algorithm that can snap out the moments irrespective of speed and distance. As of now, the company has upgraded this camera solution with the goodness of AI and rich photography tools.

Magic 7 series will feature the new AI eagle eye camera technology with dynamic imaging capabilities. These additions will offer a more fascinating experience to users.

Zhao Ming – the CEO of Honor Devices says that the new AI eagle eye lens can deliver a rapid and constant photography experience to users, just like an SLR lens.

Meanwhile, a new portrait mode powered by Yagu will ensure more filters and shooting styles than the previous-gen handsets. It smartly adjusts the light and shadow for images so that you can get beautiful shots always.

Honor Magic 7 Series (Image Credits: Honor/Weibo)

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The company has shared two new teasers, confirming a new ‘morning glow gold’ color for the Honor Magic 7 series. Note that Honor has already teased the device in a Moon Shadow Gray. Now we have another color variant in the gallery.

Looking into the teaser, the caption reads:

“Pay tribute to the upward vitality and feel the freedom of light and shadow. #HonorMagic7# Morning Glow Gold, the color of the morning glow, stunning at first sight.”

Honor Magic 7 series color teaser (Image Credits: Honor/Weibo)

Apart from flaunting the new shade of the Magic 7 series smartphones, Honor announced MTV host ZhuZhu as the ambassador of Honor Magic Art Aesthetics.

Currently, the company has showcased two main colors of the Honor Magic 7 series. Perhaps it may unveil more interesting and new shades in the upcoming days.

Zhao Ming – the CEO of Honor Devices recently implied that the Magic 7 series will bring two types of display panels: flat and curved. Probably, the standard model will feature a flat screen while the curved will be confined to the high-end models.

Honor Magic 7 series has a Magic V3-like camera module. It hypes new aesthetics over the previous generation’s handsets. Meanwhile, the new OS and AI features will make the device more efficient and a perfect product for consumers.

Honor Magic 7 series teaser (Image Credits: Honor/Weibo)

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During the HarmonyOS NEXT launch event, the company showed Huawei Share in an improved avatar. The feature is available on every Huawei device and enables users to transfer files, photos, videos, and other items across multiple devices.

It runs on Bluetooth and doesn’t require an internet connection to share files. Although the enhancement now comes in its speed. HarmonyOS NEXT has ultimately increased the speed of file sharing between devices, which is better than iOS.

While iOS takes around 14 seconds to transfer a 1.2GB file, HarmonyOS NEXT takes only 8 seconds. Thus, Huawei Share has become faster than Apple AirDrop.

The overall sharing speed is three times faster than the previous software versions. HarmonyOS NEXT utilizes a new distributed soft bus and cross-device connection that reduces power consumption and allows 4 devices to connect at the same time.

HarmonyOS NEXT file sharing speed is faster than Apple iOS (Image Credits: Huawei)

Multi-User Sharing

Another major upgrade to the Huawei Share is transferring files to many individuals at once. Earlier, the feature was able to share files to one device at a time. However, HarmonyOS NEXT upgrades the capability and allows sharing with many persons.

Next is the “touch-to-share” functionality. With the help of NFC, Huawei Share can sense and connect with any other device by just being close to it, to share files.

The feature is not only limited to the system apps and media content but can expand to third-party applications as well. Users can share Taobao links, Bilibili videos, and other app content. Also, one can share these files with just a simple touch.

He Gang – the CEO of Huawei Consumer Business said the touch feature will soon come to smart TVs, tablets, and automobile cockpits to offer a convenient user experience. One would be able to enjoy faster sharing than ever before.

HarmonyOS NEXT file sharing speed (Image Credits: Huawei/Weibo)

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On October 21, Qualcomm held the Snapdragon Summit 2024 where it launched the Snapdragon 8 Elite chipset. During the event, Honor came to the stage and showcased the Magic 7 series which gathered the spotlight for its impressive look.

Speaking of the design, the device is wrapped in a “Moon Shadow Gray” shade all around. The back panel reveals a marble-like pattern with a clean glossy finish.

The edges appear slightly curvy with a middle frame whereas the corners are round. Coming to the camera, the lens module has adopted the octagonal frame, just like the Magic V3 but differs slightly in terms of appearance.

The inner part of the camera shows a circular plate with squarely arranged lenses and an LED Flash at the top. Meanwhile, the front side shows a dual-hole display panel. It supports 3D face recognition and the ultrasonic fingerprint scanner.

Honor Magic 7 appears at the Snapdragon 8 Elite launch event (Image Credits: Honor/Weibo)

It would be worth seeing if the company has made any changes in the different variants of the Magic 7 series or adopted the same appearance for every model.

Honor has further confirmed that the Magic 7 series will be the first to equip Snapdragon 8 Elite. The new chipset is jointly developed by Honor and Qualcomm.

Snapdragon 8 Elite and AI

It claims to be the most powerful processor in the AI world and offers a robust performance to flagship smartphones. Consumers will witness far better functioning with the Magic 7 series over the previous-generation smartphones.

Zhao Ming – the CEO of Honor Devices delivered a short speech on Honor and Qualcomm cooperation. The executive revealed new native apps that will enhance the user experience in every aspect including performance as well as efficiency.

“Honor and Qualcomm work together to be at the forefront of edge AI development. As long-term partners, Honor and Qualcomm jointly develop and define new app scenarios in the AI era, bringing revolutionary experiences to users in connectivity, interaction, and performance.” – said Zhao Ming.

Honor Magic 7 appears at the Snapdragon 8 Elite launch event (Image Credits: Honor/Weibo)

(source)

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FSD (Full Self-Driving) is Tesla’s advanced driver assistance features suite. It can maintain speed and distance from the vehicle ahead, slow down or stop at traffic lights, react to pedestrians, cyclists, vehicles, and more.

As per some inputs, Tesla FSD was about to land in China by the end of this year. But regulatory approval is pending for the technology. Thus, the company has delayed its arrival till early 2025. Things aren’t much confirmed on this topic.

However, one confirmation is Tesla will see Huawei as one of its toughest rivals in the self-driving tech race. Yu Chengdong mentioned that Huawei’s Intelligent Driving unit is better than its foreign competitor (Tesla) in terms of driving solutions.

On October 17, Huawei Automotive Solutions Business Group Chairman – Yu Chengdong attended the 2024 World Intelligent Connected Vehicle Conference.

During the event, the executive said that Huawei is ready to collide with its new rivals in China. Yu Chengdong hinted at Tesla FSD which may come to the Chinese automobile market in the first quarter of the next year.

The Chairman said that a Huawei-backed smart car without LiDAR tech will also offer better performance than that of Tesla. Meanwhile, one can expect more with a LiDAR-based EV. The Qiankun smart car solutions suite is another weapon of the Chinese tech giant to battle with foreign competitors.

Yu Chengdong (Image Credits: MyDrivers)

Fair enough, Yu Chengdong said that FSD does perform well. But under many self-driving tests in countries like U.S., Canada, and more, Huawei won this game.

Huawei is already at the top of the Chinese automobile market. No, it does not make cars but provides super-advanced smart car solutions that help its automobile partners rank first in all price categories (mid-range or luxury) in China.

AITO is one of the best examples in this subject. Whether we see AITO M9 models or the luxurious or the M7 Ultra. Both models are doing great in the sales market.

The tech giant has also introduced new Qiankun ADS 3.0 tech that makes self-driving experience super efficient. It not only takes care of objects or passers-by but can also adopt self-parking even when the driver is not in the car.

• Huawei unveils new software brand ‘Qiankun’ for smart driving solutions
• Huawei introduces Qiankun ADS 3.0 smart driving solution

At the same time, Huawei is expanding its smart car solutions business in its home ground by collaborating with more automakers. The latest one in the list counts BYD and even Audi.

If nothing else, Tesla will certainly face difficulties winning customers in the Huawei-dominated self-driving vehicle market in China.

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DigitalChatStation has shared the colors and storage options of the Honor Magic 7 series. The standard model will come in five bashing shades: Gold, White, Black, Blue, and Grey. Meanwhile, the Pro model won’t feature the Gold color option.

The leak further reveals that the Magic 7 will have two storage variants: 512GB and 1TB. The Magic 7 Pro will bring three options: 256GB, 512GB, and 1TB.

Many netizens questioned if the standard variant won’t feature any 256GB storage option. In response, the tipster said that the SKU listing for both devices might have reversed. Perhaps there could be five colors for the Pro model and a 256GB option for the standard Magic 7 handsets.

Apart from colors and storage, the tipster revealed the SKU (stock-keeping unit) details of the Magic 7 series. He says that the company has upgraded the PWM dimming of the lineup. It could also feature an enhanced telephoto macro camera.

Leak reveals Honor Magic 7 Series colors and storage variants (Image Credits: Weibo)

For unlocking solution, the Magic 7 series will likely adopt the 3D Facial Recognition and upgraded fingerprint solution. As per the previous leak, the new handsets could use an ultrasonic fingerprint sensor this time. (Read the full details HERE)

The tipster adds that the Snapdragon 8 Gen 4 SoC will maintain the device’s performance and offer a balanced experience to users. AI Agent and other impressive capabilities will also come along with the all-new Honor Magic 7 series.

Magic 7 series will not only bring major changes to the internal parameters but also to its appearance. The company’s CEO Zhao Ming recently showed the device partially to its consumers. Check the slight glimpse of the device below.

Honor CEO reveals Magic 7 front design ahead of launch

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Zhao Ming – the CEO of Honor Devices says that many phone makers are focusing on AI this year. However, the Magic 7 series will bring the strongest AI experience.

The executive adds that last month, Apple introduced its Apple Intelligence AI technology. The iPhone maker drew attention to the goodness of AI with its new tech.

Although the company’s tech has a significant issue. Apple Intelligence can only perform well with the system apps. It often creates problems with the third-party applications. Such issues eventually ruin the device experience for consumers.

But that’s not the case with Honor AI Agent. It not only supports third-party apps but can also obtain the best cross-app connection. Thus, users will get seamless functioning while operating between the system and foreign apps with AI tech.

Honor says Apple Intelligence can’t match level with Magic 7 AI features (Image Credits: ZhaoMing/Weibo)

Magic 7 series also accompanies Qualcomm’s latest chipset which will lift the bar of AI to a whole new level. Consumers will eventually enter a more magical and shocking experience with the upcoming Magic lineup.

“Apple Intelligence can only operate its apps whereas, Honor’s AI Agent is already able to call third-party apps and perform cross-app operations. The two are incomparable in terms of technical difficulty” – says Zhao Ming.

On the flip side, Apple AI Intelligence is far away from China as it will come into the region next year whereas, Honor Magic 7 series is ready to go live this month.

Honor Magic 7 series will likely bring features like AI task management, AI image assistant, and AI car connection. Users can easily perform daily tasks, send messages, and control smart home products via voice commands for utter convenience.

Honor Magic 7 smartphone (Image Credits: MyDrivers)

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Zhao Ming talked about Honor and Huawei in a livestream interview. The official said that Honor has cut off its relationship with Huawei in a far better way than any other company. But this separation initially brought many challenges.

The CEO mentioned that his original family (Huawei + Honor) has been successful. Although after being separated from the parent firm, Honor felt immense pressure.

It had to begin everything from scratch. The biggest challenge for Honor executives was to manage those operations that they were completely unaware of.

Why separated?

After the U.S. banned Huawei in 2019, the company sold its subsidiary firm Honor to Shenzhen Zhixin New Information Technology in November 2020. The aim was to prevent Honor from the drawbacks of the ban and enable it to operate freely.

The beginning was quite tough for Honor. The company was under pressure to meet consumers’ expectations with better products. Yet it managed the difficult times and came out with flying colors.

Honor faced pressure and challenges after leaving Huawei: CEO (Image Credits: MyDrivers)

Zhao Ming further spoke on comparisons of Honor with Huawei and Apple. According to him, Honor feels pressure while competing with tech giants. Yet, the company remains calm and continues to explore new ways that can benefit its consumers.

“When communicating with backbones and supervisors, everyone said that we are leading, but we always feel a lot of pressure. We have three big mountains. The objects we compare with are not Apple today, but Huawei tomorrow.” 

Zhao Ming states that he tries to see positivity in every aspect. The official once said that despite pressure and challenges, Honor made a separate identity from Huawei. The company is constantly achieving success and aims to offer more improved and innovative products in the future.

(source)

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This time, the company will likely rename the Ultimate wearable model. As per the official teaser, the wearable name reads ‘Ultimate Exploration’. The new name could apply to all the Watch Ultimate models including the previous and upcoming ones.

Looking into the teaser, the company has added an interesting caption:

“Riding on the green field, opening a legendary chapter. On October 22 at 19:00, the new member of the #HUAWEIWATCH# Ultimate series family – Green Field Legend will be launched! The new green and white color scheme and elegant aesthetics show extraordinary style.”

Unlike other siblings, the Watch Ultimate Green Edition adopts a dual-tone (green and white) bezel around the dial. It is made up of a non-tech ceramic material and attached to a super strong sapphire glass with anti-scratch and anti-glare properties.

The overall green look implies new golf-related features as well as Pro-level sports of the smartwatch. Users will find several useful enhancements with this model.

Huawei to launch Watch Ultimate Green Edition on October 22 in China (Image Credits: Huawei/Weibo)

He Gang – the CEO of Huawei Consumer Business Group says that the new Watch Ultimate Green Edition will arrive as a smart golf coach in China on the wrist.

Other specifications like the display panel and battery life are the same as the regular variant. Although changes will occur in terms of features, sports, and capabilities. Users will also find an interwoven green + white textured, antibacterial strap.

Specifications

The device will come with a 48.5 x 48.5 x 13mm dimension and a wrist size of 140-210mm. It will equip a 1.5-inch AMOLED screen with 466 x 466 pixels resolution and 311 PPI. The device features three buttons: a rotating crown, an assist button, and a feature button.

Battery life can remain active for two weeks and it takes nearly 1 hour to charge the device completely. Bluetooth and satellite calling features will continue to enhance the overall user experience.

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